Thursday, July 17, 2008

Tour De Fitness by o2MAX

The event even too BIG for Lance...
Tour De Fitness
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O2 MAXJuly 20, 200810-6

O2 MAX PRESENTS THE BIGGEST EVENT OF THE SUMMER: TOUR DE FITNESS

A tour too big even for Lance Armstrong but Kate Hudson's personal trainer, Ashley Conrad will be attending (and maybe Lance will show up).


O2 MAX will be conducting the Tour de Fitness as it innovative guerilla marketing campaign on July 20th, 2008. With an obesity epidemic spreading nationwide, it is imperative that adults, teens, and children learn the importance of fitness, exercise, and nutrition.

This event is going to be "BIGGER than BIG", gathering an army of O2 MAX teens clad in American Apparel t-shirts that look like a concrete gym floor, orange bandanas and slathered in sun-block. Professionals, tourists, and families will witness a herd of fit, health-conscious young guys and girls on a mission. They will start the day @ The O2 MAX studio and head to he famous Santa Monica Stairs for a workout, trek over to Starbucks for some green-iced tea.


They will then walk up Montana Ave., walk down Wilshire Blvd as they head to Top to Top doing pushups, lunges & running drills along the way such as fartleks & sprints along the way. Then the tour proceeds to Whole Foods to refuel with a Larabar and an electrolyte beverage and walk the perimeter of the store aisles, highlighting healthy and natural foods. They will presume by heading to the 3rd Street Promenade and Main St. for lunch & a workout demo in front of American Apparel.Workouts will be led Karen Jashinsky, Shirley Brown AND some of Hollywood's top trainers and other top fitness instructors.

In addition to Ashley Conrad we will be joined by Michael George who has trained Reese Witherspoon, Julianne Moore, Meg Ryan and Christian Slater and Gina Lombardi who trains Andy Garcia, Val Kilmer, Kirstie Alley & Beck to name a few. Amy Dixon, Columnist for Health Magazine& Group Exercise manager @ Equinox Fitness will be joining as well.This event was largely produced by business students interning from Washington University, George Washington, Berkeley & USC. High School students participating are from Santa Monica High School, Venice High, Palisades Charter High School, Hamilton Music Academy, Ocean Charter, Lincoln & Franklin Middle Schools, Harvard Westlake & several others.Join us along the way & get some free stuff such as guest passes to Equinox Fitness & O2 MAX, t-shirts. Bring your dogs too-we will have healthy treats for them provided by Dogswell. Check our website for the agenda or call 310 867 1650 to find out where we are.

All Parents, friends of O2 MAX & FOKr's (Friends of Karen) are invited. We would love the support to take pictures and keep everyone hydrated. O2 MAX is a teen fitness 'HUB' that includes private trainers, yoga, pilates, dance, group workouts & classes, a lounge, snacks, wireless internet, and tutoring.

With its opening just this past March, O2 MAX is new, fresh, young, and on the run!


For any questions, please contact

Karen Jashinsky.Karen Jashinsky,

Founder/CEO(310) 867 1650
Karen@o2MAXfitness.com

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